Outbound ROI

Turn meetings into pipeline and revenue

Model the full outbound funnel: meetings booked → held → opportunities → closed-won. Compare spend against revenue and pipeline created.

Your funnel

Meetings booked / mo

Show-up rate

Opportunity rate

Win rate

Average contract value

Monthly outbound spend

Meetings held

70.0% of 40

Opportunities

11.2

40.0% of held

Pipeline created

$280,000

opps × ACV

Closed revenue

$56,000

2.2 wins

ROI multiple

0.93×

Cost per booked meeting

$1,500

Funnel. meetings → ×show-up → ×opp rate → ×win rate. Pipeline = opps × ACV. ROI = revenue ÷ spend.

Benchmark show-up rate

Cold outbound meetings hold at ~50–65%. Warm intros and verified-buyer marketplaces (like BuyerSignal) clear 85–95% because the meeting is paid before it's booked.