BuyerSignal
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Cost per meeting

What does a sales meeting actually cost you?

Most teams quote SDR salary and forget benefits, tooling, ramp, and management overhead. This is the real number — fully-loaded cost per booked meeting.

Your inputs

Monthly team cost
$40,167
$37,917 comp + $2,250 tools
Meetings booked / mo
40
8 × 5 reps
Cost per meeting
$1,004
vs. BuyerSignal
-$15,833
alt. costs more
Formula. Monthly cost = (salary × load × HC) / 12 + tooling × HC. Cost per meeting = monthly cost ÷ meetings booked.

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